Friday, July 8, 2011

Give Me That NOW

As I started to think about what's actually going on in fashion right now, it stroke me how much we've missed during the last months. The mayor fashion weeks, aka. our holy time, just ended, the news of Raf Simons quitting Jil Sander (and converting to Dior-ism?) is old news, Miuccia Prada's heels which almost got the models killed has already been loathed and loved and the news of that the last standing french family ruled label á la italian Missoni, Sonia Rykiel, has been bought by japanese investors is no longer a shock.

At the moment, the most exciting thing to post about seems to be the teaser of Madonna's newest music video, starring Jon Kortajarena, Simon Nessman and Sean O'Pry, but then again, this being practically a week old, it has already been posted everywhere twice. So I question, is the fashion world going too quickly into the future? In my most recent post but this one I almost felt late publishing the new (?) cover of Acne Paper when an entire day had passed. Who hadn't already seen the previews on Style.com or Vogue.fr? Moda Operandi  is also a sign of our "give me that now"-attitude.

In order to calm the fast looks to the future, let's stay up and observe the past. Yohji Yamamoto once said: "With my eyes turned to the past, I walk backwards into the future." Maybe that's how we must continue to not collapse in our own rapid speed - observe how the veterans like Lee McQueen, Carine Roitfeld and Gabrielle  "Coco" Chanel executed their work.
Jade Parfitt at Alexander McQueen S/S 2001
I'd like to hear your opinions. Is the fashion world turning into a capitalist machine where designers and industry people constantly must produce and sell to survive? Should we walk our ways backwards into the future, or simply continue on as we're doing now?

- Linus

No comments:

Post a Comment